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The world's most efficient barista

With the unique ability to serve over 1000 cups of specialty coffee in a day without breaks and with precision and consistency, Ella is changing how businesses and consumers optimise time and costs, without compromising on quality coffee.

Tokyo

Our Investors and Partners

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Heliconia Capital is a wholly owned subsidiary of Temasek Holdings that focuses on growth-oriented companies

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Real Tech Holdings is an R&D-based innovative technology that specializes in social implementation.

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The East Japan Railway Company is a major passenger railway company in Japan and is the largest of the seven Japan Railways Group companies.

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Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network.

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Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives

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Particle X accelerates the growth rate of tech startups focused on the domains of Big Data, Artificial Intelligence (AI), Internet of Things (IoT), Blockchain, Robotics and others

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Leave a Nest is a global science and technology platform bridge committed to solving global challenges through "Advancing Science and Technology for Global Happiness" by nurturing deep-tech startups, science education, and collaborative research initiatives.

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Austrian-rooted family office and private investment vehicle dedicated to long-term value creation by backing high-growth technology startups, deep-tech innovations, and strategic private equity ventures globally.

In the Press

Our Business Model

Crown Digital has carved out the white market for the coffee industry - 

Grab & Go Gourmet Coffee for Commuters. 

Business To Customer(B2C)
  • Target Audience

    • ​Commuters

  • Locations

    • Transport Hubs

    • Malls

    • Airports

  • Revenue Model

    • Fully Own and Operate by Crown Digital.
      100% Cups Sales

Business To Business(B2B)
  • Target Audience

    • Corporate Facilities Manager

  • Locations

    • Corporate Offices

    • Institutions

    • Places of Interest

  • Revenue Model

    • Monthly lease

    • Monthly Software and Maintenance fees

    • Daily fulfilment billed on a monthly basis

    • Monthly coffee consumption charges

Rethinking the Coffee Retail Model

Automation is Consistency
  • Autonomous Robotic Barista; quality is always the same

  • Small & Modular, adaptable to spaces

  • Best in class beans-to-cup coffee

Digitalised Experience is Unforgettable
  • Contactless; remote ordering via Mobile App

  • Remote payment; app is integrated with e-wallet

  • Digitalised customer touchpoints; TOLED screen keeps waiting customers engaged

Credibility is Operational Excellence
  • LTA approved for public spaces

  • AI vision installed to ensure public safety

  • Smart supply-chain for 24/7 operability

ELLA's Characteristics

Good Coffee 24/7

  • Tireless: Serves quality coffee efficiently any time of the day

 

  • Consistency: Automation allows for strict quality control.

Optimised Cost Structure

  • Small Footprint: 2.8m x 1.5m (low rental rate)
     

  • Fully Unmanned: Cost-savings
     

  • Plug & Play: Zero Set-up Cost

Loyal Customers

  • Convenient: Reduced waiting time, order while on-the-go
     

  • Engaging: Interactive Content on Transparent OLED keeps her customers entertained
     

  • High CLTVL Low CAC2: Payback by First Purchase

World-Class Operations

  • High Throughput: 200 cups an hour
     

  • Smart Supply Chain
     

  • Cloud based Monitoring and learning
     

  • 24/7 Operation

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Have a question for us or ELLA? 

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