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August 25, 2026

The story behind the surprise hit of Computex 2026: a robot barista with Intel inside

At Computex 2026, the unexpected standout on the show floor was "Ella", a fully autonomous robot barista built by Sensory AI that wowed crowds while serving fresh coffee. Beyond pouring a great brew, the feature explores the major engineering breakthrough inside: replacing expensive discrete GPU setups by running the robot’s entire multi-agent AI system - handling customer chats, safety, and store analytics concurrently- on a single Intel Core Ultra Series 3 chip.

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April 21, 2022

Temasek's Heliconia Capital invests in Crown Digital’s $3.7M Pre-Series A round

Crown Digital, the Singapore-based full-stack hardware and software tech start-up behind ELLA the robot barista, said Wednesday it has raised S5 million ($3.66 million) in a Pre-Series A round from Temasek Holdings’s Heliconia Capital Management, Momentum Ventures (SMRT), ParticleX, Leave a Nest, Gloca Link and M4ever.

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March 4, 2022

Robot barista concept with grab & go sandwiches to launch at 30 MRT stations islandwide by end 2022

Newsflash: a robot barista named ELLA may be coming to an MRT station near you.

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March 2, 2022

S’pore robot barista ELLA now at Raffles Place, the first out of 30 MRT stations by end 2022

In August last year, Singapore startup Crown Digital announced that it has partnered with Stellar Lifestyle, the commercial arm of SMRT Corporation Limited, to deploy its robot barista ELLA at 30 MRT stations across Singapore by end 2022.

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December 31, 2021

From cafe to tech start-up: The man who came up with a robot barista to solve manpower woes

At one of Japan’s busiest train stations, a barista named Ella works alone quietly but quickly, brewing and serving coffee from a small, transparent kiosk.

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December 10, 2021

Move over, Starbucks, Ella the robot barista is onboarding from Singapore to Japan

The future of coffee seems to have gone global, with a fully autonomous barista making the leap from Singapore to Japan.

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December 9, 2021

新加坡研发咖啡机器人“Ella” 进驻东京和横滨车站

自动化技术在冠病疫情危机时期迅速革新,而且也积极运用在日常生活上。有丰富咖啡馆文化的日本,业者加紧投入发明,实现无人操作和无接触面的零售服务业。

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December 8, 2021

This 41-year-old CEO quit finance to build a multimillion-dollar coffee robot business

Long black. Flat white. Iced latte. However you take your coffee, Ella — Singapore’s first fully autonomous coffee barista — has got you covered.

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November 26, 2021

ロボバリスタ「Ella(エラ)」のテストマーケティングを開始します

~次世代型全自動コーヒーマシンで、エキナカで本格派高品質のコーヒーを~

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November 23, 2021

200 cups of gourmet coffee an hour? No problem for this robot barista

Crown Digital wants to bring the machine called ELLA to at least 600 locations across Japan in the next 3 years.

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November 18, 2021

OCBC Emerging Enterprise Awards 2021 : Crown Coffee

Bernard Lim speaks to Keith Tan CEO & Founder at Crown Coffee, one of the nominees for this year’s OCBC Emerging Enterprise Awards 2021.

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October 7, 2021

How this S’porean built a S$33 million coffee tech company thanks to his robot barista

After completing his studies in the United Kingdom, Keith Tan went to work across various industries such as property and wealth management.

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September 22, 2021

Robot baristas are coming to JR Tokyo and Yokohama stations

JR East is installing Ella, a robotic arm that can make 200 cups of coffee per hour, at both stations this December

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September 14, 2021

能否解决餐饮痛点?

一直被视为传统行业的餐饮业,在日新月异的时代下,该如何实现迭代升级,以更新潮的方式、更智能的技术以及更标准化的操作流程,在节约成本的同时为消费者提供高质量的产品和餐饮服务?

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September 8, 2021

JR東日本、駅でロボットのバリスタがコーヒー提供、無人で、シンガポールのスタートアップと提携

同社が開発したロボットのバリスタ「Ella(エラ)」を活用した無人化・省人化による新たなコーヒーサービスの実装に向け、東京駅と横浜駅でテストマーケティングを実施する。

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August 20, 2021

コ ー ヒ ー ロ ボ ッ ト 、 M R T 3 0 駅 に 設 置 へ

シンガポールの公共交通運営大手SMRTのグループ会社であるステラ・ライフスタイルは、都市高速鉄道(MRT)の駅構内にコーヒーを提供するロボットを設置する。

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August 18, 2021

Robot baristas to serve gourmet coffee to commuters at 30 MRT stations across Singapore

Commuters will be able to order their drinks ahead of time via an app and collect them upon arrival at the MRT station.

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August 18, 2021

Robots, sensors and EVs: Singapore companies roll out new tech to spice up business

Robot baristas will be introduced at some 30 SMRT MRT Stations, where they can serve up to 200 cups of coffee per hour to commuters.

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August 18, 2021

Stellar Lifestyle & Crown Digital to bring robot barista ELLA to 30 MRT stations for commuters.

Ella robot baristas serving gourmet coffee to some 30 MRT stations across Singapore by the end of 2022.

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March 18, 2021

LG' Transparent engages while Ella brews your coffee

We believe in engaging you along the journey of getting that cup of joe. The LG transparent OLED keeps you entertained while Ella, the robotic barista brews you that cup of fresh coffee.

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ELLA in the Press

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